Search Engine Optimisation (SEO) Services Offered
 The Internet has come a long way in
the last 20 years. The software tools and technology are more sophisticated, the
Search Engines are more sophisticated, people are more sophisticated.
And yet there is still a gaping hole in the understanding of the majority of Website
owners on how to promote their Website. And how to unleash the profit making potential
of the Internet. While the need for good rankings is accepted, most Websites are
still created in total ignorance of Search Engine Optimisation (SEO) principles.
Here is a list of White-Hat SEO (that is ethical optimisation) Services offered
to improve Website traffic and promote your Website. There are no guarantees of
instant results or top rankings.
Search Engine Optimisation (SEO)
Keyword Optimisation
There is a fine balance between copy written for Search Engines and copy written
for Customers. It is essential that the copy contain naturally occurring Keyword
Phrases and hold the attention of the visitor.
Analyses should be carried out on the search phrases that visitors will use. High
popularity Keyword phrases are important, but equally important are the less frequently
used but more specific phrases that have less competition.
The Keyword Optimisation involves:
- Identification of your niche marketplace
- Using Keyword Phrases that are descriptive and related to content
- Incorporating Keyword Phrases that customers use – the spoken word and slang,
not technical terms
- Adding additional Web Pages of information and content to increase the likelihood
of a hit
- Using variations of Keyword Phrases rather than repeating the same phrase to avoid
Keyword stuffing
- Ensuring that badly spelt words and bad grammar are avoided
Target Market Research and Optimisation
For a successful Website, it is essential to accurately identify the Target Audience.
The Target Audience is determined by several demographic characteristics. These
may be age, gender, education, technical knowledge, economic level, lifestyle, career,
country, etc.
Once identified, the Website content should be tailored specifically to attract
the Targeted Audience. The content should:
- Use the language, idioms and phraseology of the Targeted Audience.
- Be relevant to the Target Audience
- Incorporate Keyword Phrases that the Target Audience use
- Be persuasive, appealing and tailored to the desired visitor
Analysis of the Competition
What the competition have in their Websites needs careful analysis. Research should
determine:
- The features of their Websites
- Information that the competition lacks
- What different aspects should be emphasised
- What new features should be added
Website SEO Copywriting
Effective Website copywriting is needed for improved Search Engine Rankings. No
matter how pretty the web design – it is words, and only words that will attract
visitors to your website. And only appealing Web copy will turn a visitor into a
customer.
Effective SEO copywriting should:
- Use plain English with correct grammar and spelling
- Be clear, concise, and credible
- Use the idioms and language aimed expressly at the target audience
- Be well-structured, well-written and convincing
- Focus on selected Keyword phrases
- Appeal to the visitor
- Be acceptable to the Search Engines
- Be contained in a consistent framework
Website Metrics
It is important to have insight into visitor activity to a Website. The knowledge
about visitors will enable the best decisions to be made in fine-tuning your Website.
Equally important is to quantify and evaluate the resulting changes to visitor traffic,
after each optimisation attempt.
The statistics on visits that are more likely to result in increased conversion
rates should be monitored regularly The key statistics are:
- The length of time that visitors spend on the Website, and how many pages they visited.
- The most popular pages visited. These pages should invite the visitor to look further.
- The number of returning visitors and their landing page.
Website Design
There is much more to Website Design than a flashy logo. What is required is:
- Standards-based HTML for a structurally correct Web site
- Cascading Style Sheets (CSS) for consistent and efficient Web pages
- Website design that is compatible with all Browsers
- Website design that is optimised for all the Search Engines
- Website design that can cope with the tuning changes needed for SEO
- Observation of all the Webmaster guidelines for White-Hat SEO
Visual Basic.Net programming
With the advent of ASP.Net, the creation of a highly functional Website is within
the means of any company. A combination of Visual Basic, researched SEO and optimised
content provides the ideal starting point for a Website. There are many features
that can be added to a Website:
- Dynamic Website page content
- Dynamic and attractive Charts
- The use of text to speech conversion for marketing messages
- Attractive and efficient Slide Shows
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