SEO and Internet Marketing
Where are the visitors?
 Picture this …
You have a new Website, and you are waiting for the orders to come rolling in. After
a few months, you are looking rather despondent. After six months, you are looking
definitely jaded. But there are still no orders.
Only the occasional visitor. After all the expense of hiring a graphics artist and
having a Website designer create the most delightful Website. You are back to placing
expensive advertisements in the local newspaper – knowing that the return
will be negligible. It is little consolation knowing that you are in the same boat
as 60% of Website owners.
You need to find out why the Website has failed to perform and how to improve it.
Here are some suggestions:
The First Steps
- Define Website Objectives: The Website must have a defined purpose or focus,
and a clear and quantifiable objective. Each page of the Website must achieve the
objective.
- Identify the Target Audience: Knowing your audience is important. You don't
want visitors that will not be interested in your product.
- Attract the Target Audience: The Website must appeal to the interests of
the Target Audience. If not, they will either not visit the Website or else they
will soon depart.
- Target Traffic: Focus your efforts on Search Engine Optimisation and focus
on keywords that the Targeted Audience will use, not on just popular Keywords. You
need quality visitors, not a high traffic rate.
- Research the competition's Websites: Add features and information that the
competition lacks.
- Ensure consistency: People want the same look and feel on every Web page
– use ASP.Net's Master pages and CSS to achieve this.
- Keep the Website up-to-date: Remove or update old content and images. Make
sure that there are no dead Links.
- Ensure good Website Performance: The time to impress visitors is limited
to a few seconds. Slow pages, lengthy text or forms and confusing navigation will
lose customers.
The Next Steps
- You need statistics on the number of visitors that find your Website, and how they
found your Website. These statistics are essential to quantify the effect of any
changes made to the Website. See the SEO Guidelines page for
Statcounter
- You need to check which
Search Engines
know of your Website.
- You need to know what your
Ranking
is for selected Keywords that visitors are most likely to use to find your Website.
You will now have the ability to quantify the problem.
The Final Steps
- Read through each of the pages of this Website, and implement all the suggestions
on SEO.
- Wait a while, and see the results in terms of SERP Rankings and visitor numbers.
- Repeat the exercise.
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