Internet Marketing
SEO and Internet Marketing
 The Internet is the fastest growing means
of marketing today, and can be one of the most effective of marketing tools. Advertising
via a Website is exponentially less expensive then traditional methods of offline
marketing. These days a Website is virtually a necessity for the small business.
More than 80% of Internet users use Search Engines to find the products or services
they want to buy. And they have over 100 million active Web sites in the World Wide
Web to choose from.
Internet marketing is now a priority for businesses. A company's Website will often
be looked at before business is completed. It has a powerful impact on the confidence
of a potential customer. Good design, well-written copy, helpful product and contact
information – all increase trust in the company.
With the advent of ASP.Net and Visual Basic.Net, the expense of creating
a dynamic Website has dramatically fallen.
Search Engine Optimisation
About 85% of Website traffic comes through Search Engines. But having a Website
is of little value, if it cannot be found amongst the millions of competing Websites.
And if the Website is not on the first 3 pages, most people will not find it.
Search Engine Optimisation (SEO) will increase the number of visitors to a Website
from the Search Engines. To ensure selection, SEO uses researched copywriting and
optimal coding of the Web pages.
The objective is to get on the first few pages of the organic Search Engine Results
Pages (SERPs), as well as increase page conversion rates. Conversion rates depend
upon how well the visitors are targeted.
Search Engine Marketing (SEM) Strategies
A good Search Engine Optimisation strategy includes:
- Targeted Keyword research
- Search Engine friendly Website design
- Visitor friendly navigation, enquiries and content
- Good Website response times
- Copywriting based on Keyword phrases
- Tracking the Website activity
Having a good Search Engine placement is only the first objective. The good SERP
Ranking must also result in increased Website traffic. And the more targeted the
traffic, the more visits will be converted into sales.
Search Engine Marketing Acronyms
Here is a list of the most commonly used acronyms:
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Acronym
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Explanation
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SEO
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Search Engine Optimisation. What this Website is all about. The techniques used
to improve the ranking for selected Keywords in the Search Engine listings.
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PPC
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Pay Per Click. These are the advertisements which appear in the Search Engine Results.
A payment is due only if a visitor clicks on an ad. Google calls the text AdWords.
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SEM
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Search Engine Marketing. Promoting a product or service through the Search Engines.
Includes SEO and PPC.
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SERP
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Search Engine Results Page. The listing that is returned for a Keyword phrase.
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For a more complete list of SEO Terms and Terminology, see the
Glossary of SEO Terms
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