Website SEO Tips
The Website Home Page
 The Home page is the most important page
in the site and the Search Engines give a lot of emphasis to the wording on a Home
page. The Home page of a website will usually rank better with a Search Engine than
any other page.
Often the Home page of a web site is designed to have the maximum impact on a visitor.
But this is of little value – if there are no visitors. Words, not graphics,
are the key to optimising the Home page for high Search Engine Rankings. A Home
page consisting purely of pretty pictures will never be found.
Optimising the Home Page
Here are some Tips on optimising the Home page of a Website:
- Search out all of the competitors to see what Keywords and phrases they are using.
Select Keywords that are used frequently by users of the Internet.
- Create a Meta Keywords tag for the Home page. The Meta Keywords tag is helpful in
creating the text of the Home page.
- From the Meta Keywords, select 3 that are frequently used in searches, and describe
the Website in generic terms. Then create phrases that include the selected Keywords.
- Write a Keyword-rich Meta Description tag that describes the Website. Many Search
Engines will display the Meta Description tag when they are displaying the search
results.
- Create the text of the web page using all the Keywords, and repeatedly use the 3
Keyword phrases and synonyms of the phrases. Content appearing near the top of the
page is given greater weighting by the Search Engines.
- All internal links to pages in the site should also contain the Keyword phrases.
The whole site must reinforce the wording used in the Home page.
- It is best to rename the Home Page using a suitable Keyword.
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