Website Search Engine Optimisation Tips
Website Page Titles
 The intelligent Search Engine spider attempts
to evaluate the Website, by reading the Title of each Page – much as a reader
would when perusing the index of a book. This provides the Search Engine with clues
as to the Website's content.
The Page Title is the single most important SEO factor on a Web page. It has a large
effect on the Search Engine Ranking. It lets the Search Engine know what the Web
Page is all about. Good SEO results can be achieved just by optimising the Page
Title.
The Website's current Page Title appears in bold at the top of Website's listing
in the Search Engine Results Page (SERP). It also appears at the top of the Web
browser when the Website has been selected. It appears in the Task Bar at the bottom
of the Window.
The Page Title must be attractive to the visitor. Having found your site in the
SERP, if a visitor does not find the Title appealing, good Rankings are a futile
effort.
- Each and every web page must have a descriptive page-specific Title.
- Make sure that the Title is not blank, or does not use a default value like "Untitled".
- The Title on every Web page must be unique.
- The Title can include the Business Name.
- The Home Page Title should cover the broadest possible topic matter. Subsequent
Web Pages should be more specific.
- It is important to ensure that the Page Title is Search Engine friendly. It should
be Keyword rich. Use only the Keywords appearing on the page, but not too many.
- The Title must summarise the content of the Web page and relate to the contents
of the Page.
- The Page Title should be concise (but not too concise) and contain no more than
65 characters. Anything longer will be truncated. Check the Search Engine Results
Page (SERP) to see if the Page Title is effectively using the space available.
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