Spams and Scams
Search Engine Optimisation Scammer Companies
Beware of SEO companies which offer incredible claims as to the levels of traffic
and page Rankings they can achieve.
If it sounds too good to be true, it probably is too good to be true. Also it may
be hard to determine what you are getting into, and the consequences for your company.
These are the promises made:
Results in less than 2 days.
It takes time to find the right search terms. It takes time to implement changes.
It may take months to see the results.
Submissions to thousands of Search Engines.
This is meaningless. Submit a Website to a maximum of 4 Search Engines (see
Getting Indexed).
Or wait a while, and the Search Engines will find your Website all on their own.
Thousands of links.
The number of links is not important, the number of quality links is. Beware of
link farms – you may end up with no traffic at all.
Unrealistically low prices.
Don't believe a bargain offer. There is a lot of work involved in SEO, and it can
be costly. There are seldom bargain offers from expert SEO consultants.
Inside knowledge of Google's algorithms.
It is hard to believe that Google will reveal their secrets to all and sundry.
Guaranteed first page Rankings.
This is ridiculous. Nobody can guarantee any such thing. Or you may be promised
top Rankings for a specific keyword phrase. Look up the popularity of the phrase
with the
Google AdWords.
|